Is adding push notification to WordPress website your objective? Push notifications allow the site to send notifications to users, even if they do not visit the website. This article will show how to easily add web push notifications to a WordPress website.
And also discuss the best WordPress push notification plugins and how to send desktop and mobile push notifications from the WordPress website.
What is a push notification?
Push notifications are clickable messages that appear at the top of the notification area on the user’s desktop or mobile device. They can be displayed even if the user ’s browser is not open.
In addition to the desktop, Web push notifications are also available for mobile devices. In this way, the device can be contacted with the latest updates and offers. It turns out that web push notifications are a very effective way to convert website visitors into customers and loyal fans.
Why enhance web push notifications for a WordPress site?
70% of people who leave a site never come back. This is why the site owner needs to convert this website users into subscribers or customers. This can be done using multiple channels at once. This contains electronic mail marketing, social media, mobile or SMS promotion, and web push notices. Although email lists are still the most important and effective marketing tool to use, push notifications are very effective as well.
Advantages of push notifications:
- Users need explicit permission to receive push notifications. This means that they are already interested in the content provided and are more likely to participate in the notification.
- Compared to email or social media updates, push notifications are shorter and require less attention.
- There is no set of rules, so almost 100% of the communications are distributed.
- Users can control how their devices display notifications, they can snooze them, or turn them off completely.
- Not many companies use it.
Popular websites including Facebook, Pinterest, LinkedIn, and many other websites understand its importance and are already using web push notifications. These notifications are more striking than SMS, electronic mail marketing, and social media platforms. According to a survey, the open rate of push notifications is 50% higher than emails, and then click-through rate is doubled.
