Are you targeting a specific region? Local SEO is a way to optimize pages for specific areas. Yoast SEO plugin has a large share, but this is an add-on that they built specifically for users in the local SEO market. The creatively named “WordPress Local SEO” plugin is a paid option, but it has some really useful features that can automate many of the more difficult aspects of local SEO.
Positioning SEO may require some specific knowledge in the field of SEO. The functionality required by the plugin will be different from the regular SEO plugin.
The WordPress plugin Yoast SEO is well thought out. It is perfectly linked with the Yoast SEO plugin, so the two can work together to improve your ranking. Most importantly, it can serve companies with multiple physical locations. Although some native SEO plugins can only optimize one location, this can understand the physical nature of certain companies with multiple branches.
Local SEO features provided include:
- Display your opening hours and submit them to Google.
- Integrate Google Maps on your website to help people find your company.
- KML files are generated and it will automatically add them to the XML site map to help Google understand your actual location.
- Mode output and communication with Google.
There are other great local SEO plugins. Some of them are simple and effective supplements. For example, the Google Places Review plugin allows your website to be perfectly synchronized with Google Places (your GMB profile) so that people can post comments and provide social proof for your website. The search results for location searches (such as “The Plumber in Nashville” or “London Wedding Shop”) is very different from the information search. Location search is a different ball game, and your website needs to be optimized accordingly.
