After having the main keyword, make sure it appears in the most important part of the WooCommerce product page. find out more about Keywords by reading the post on The Ultimate Guide to WooCommerce SEO
1. Product URL
The presence of search terms in the URL is considered a strong ranking signal. In fact, if the search term exists in the domain name itself, then the page will inevitably rank (unless all other signals are not present). Ideally, the product URL should contain focus keywords. follow this exercise when creating a new page. But for existing pages, if new to marketing, do not change the URL. Changing the URL may mean losing all the search engine optimization value gained by the page and may negatively affect site ranking.
Pro Tip: Activate the breadcrumbs in the Woo store to make the URL readable in search results
2. Product name
Focus keywords should appear in the product title to help page ranking.
3. Product description
SEO plugins like Yoast SEO will suggest content on any web page should not be less than 300 words. The same applies to the WooCommerce product page. The product page should contain a detailed description of the product, and the key or secondary keywords appear 2-3 times throughout the content. Once again, the key is to build content naturally, not to overuse keywords.
Professional Tip: If your product does not guarantee a detailed description, please provide the necessary items. Add dimensions, components, care instructions, transportation issues, etc. Or answer questions that potential buyers may have.
4. Images and videos
Searchenginepeople.com says, “Including video in posts will increase the organic traffic of search results by 157%.” That’s too big! Pictures and videos on product pages help to better explain the product and attract buyers. The image should be of high quality, but it should be optimized to keep the page size to a minimum. The video should be hosted on platforms such as YouTube or Vimeo and then included on the product page.
Remember, it is very important to add Alt Text to an image. The text should define the content of the image. The search engine uses this text to “read” the image. If the image is not loaded, the text will be displayed on the web page. The product page should contain an image with the focus keyword in the Alt text.
5. Comments and ratings
Customer reviews and ratings are factors of trust and are rated very high by search engines. The presence of comments on the product page can help it rank in relevant searches. The good part is that WooCommerce is responsible for displaying product ratings on search results in order to add SEO values to the page.
As mentioned above, SEO plugins like Yoast are indispensable and can help determine susceptibilities on merchandise pages Advanced search engine optimization strategy to improve WooCommerce product page ranking If you like to take risks and want to go beyond basic tips, you can try some advanced changes to the store for optimization.
In addition to the content displayed on the product page, the search engine also checks several other factors to help determine the page ranking.
These include:
- Keywords in product page metadata – describing the content of a product page is usually displayed in the search results below the page title is the page metadata. The SEO plugin can help add page metadata to products. The presence of keywords in the page meta is considered a ranking factor.
- Optimizing mobile devices-Considering the increasing search volume through mobile devices, the fact that a WooCommerce product page is optimized for mobile devices has an impact on SEO. This means making the page responsive and using the AMP (Accelerated Mobile Page) version of the page to help it load faster on mobile devices.
- Add the fresh content-The freshness of the page (update frequency) is an important SEO factor. An easy way to keep the page fresh is to use comments. Over time, they are a natural source of content. Similarly, add other relevant parts to WooCommerce products. This may be the count of the number of products sold (updated in real-time), the FAQ section, interested customers can ask questions and answers should be provided, the customer story section, video recommendations, and more.
- Backlinks-This is a bit tricky because it must be done correctly. Backlinking refers to adding links to your product pages when linking to other websites. This can be achieved through directory listings, member posts, product mentions, etc. Backlinks are a factor of trust, indicating that the product is sufficient to link. The more backlinks, the more likely your product is ranked. Importantly, backlinks look natural and will not be planted through random comments on popular sites
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