Today, webmasters still practice bad SEO techniques through ignorance or trying to play system games. This terrible SEO technique actually killed their online presence and ruined their search engine rankings. Most likely, people who don’t understand the current SEO rules and acceptable strategies may also use these mean tricks.
Search engine optimization is a complicated process. In order to win, equip yourself with the correct current information, especially considering that SEO is constantly changing every year. This article will take some time to remind readers of some bad SEO practices that may keep visitors and search bots away from their website and threaten their online business. And also provide some suggestions in the “What to Do” section of this article to help choose the right route based on your SEO needs.
1. Hide keywords and links
Despite the bad situation, some webmasters are still hiding keywords in an attempt to deceive search engines.
Their work is this:
At the end of the page or blog post, they put a bunch of keywords in the same color as the background color of the page so that human readers cannot see these keywords, but these keywords are crawled by search engine spiders. Wearing a black hat SEO is awful!
Those who practice this method also always try to ensure that very small fonts are used so that the white space left on the screen does not appear too large. In addition, some webmasters even hide links within their websites. This is what Google says about hidden text or links:
No matter how the site owner hides the keywords and links on its website, Google’s highly intelligent algorithm engine can still eliminate such SEO bullshit. In this case, punishment is inevitable.
What should be done?
Don’t use your own hands to hide text and links to kill your online presence. Search engines will not smile. For example, if a website owner chooses to hide keywords from any page on their website, search engines will treat it as keyword stuffing (our next point), thereby penalizing the website. For information on how to use keywords, please see the next recommendation section. In addition, it is also, very important to follow Google’s link guidelines.
2. Fill in keywords throughout the content
Suppose in Exercise # 1 above, you have a little respect for people, so don’t want to show them hidden keywords. Now don’t be afraid of anyone, and you add any number of keywords to your content. Very suitable for the title, description tag, meta tag, yes, content body. Well, as far as Google knows, this is called “keyword filling”, which is a terrible and outdated SEO practice.
If this is practiced, not only will the site online reputation and authority become dull, readers will avoid such a site, and search engines such as Google will impose heavy penalties on it by reducing rankings or deleting entire pages.
What should be practiced?
Add keywords to content, but only add them naturally (i.e. let them join naturally). No need to use hundreds of identical words throughout the content. No need to try to manipulate the system. Try to use synonyms of the word or their equivalent latent semantic index (LSI) keywords without overusing a key term.
3. Do not post fresh content
We all know that Google likes fresh content. But, of course, you are not Google, so fresh content should not be your thing, right? error! There is a huge demand for fresh content when it comes to search engine optimization. Being consistent in your postings will make you stand out from the competition and make Google like your site because you are always providing them with content to show to searchers. Unfortunately, most webmasters are not aware of this
What should be done?
The main purpose of a search engine is to provide searchers with the most relevant information based on search queries. The more valuable content published that meets user needs, the more authority the site will enjoy, and the higher it’s ranking.
Take a look at the top bloggers on the web, they try to always make new content daily. That’s because they understand that fresh content is critical to a successful online image. Do the same! Also, keep in mind that “fresh content” refers not only to the time of the content and the “newness” of the time of creation or publication. Fresh content refers to content with new meaning and content reflected by the data behind it. For example, update the old content to reflect not only the new date but also the new data point. Therefore, don’t try to trick Google by changing the date of an old post to make it appear new. If there is a need to update old content, make sure to add new content.
4. Practice Cloaking
For those who don’t know what SEO disguise means, this is a search engine optimization practice where the content or page presented to the search engine crawler is different from the content or page displayed to the user.
Hiding is possible because the hosting site can deliver content based on the IP address or user-agent HTTP header of the user or search engine requesting the source page. This used to be a common practice, but now it no longer exists. It is actually very bad practice to use this technique now. In short, it adopted a punishable SEO technique.
5. Enhance content from other sites
If the stealth technique is too technical for you, it is relatively easy to improve the content. All it has to do is copy and paste the content of other people onto your website. But the result is always inevitable: those fluffy pandas and penguins will slap you stupidly because of punishment because this method does not work on Google.
What should be done?
It’s simple: don’t pull content from other websites. Create your own content from scratch. Google even made it clear that high-quality original content is one of the three factors that can make your website the highest SERP ranking. The other factors are quality backlinks and Rank Brain.
