The amount of time people spend on Instagram Stories has considerably increased by approximately ten additional minutes. It is important to focus on that extra time to get your brand noticed to get enough traffic back to your site.
If your Instagram account has got 10,000 followers or you’re a verified user, you have an incredibly effective feature at your choice — the swipe up link. This link enables you to post exciting content and then encourage those users to ‘swipe up’ for details.
How to Add Swipe Up to Instagram Stories
- Have a verified account or check to verify that you have 10,000 followers.
- Look for the link icon when you open your Instagram Story tool and click this link icon.
- Copy the link you want to include in your device’s clipboard.
- Enter or paste a link in the space provided in your Instagram Story.
- Click “Done” in the top right.
- Publish Instagram Story.
- View your Story to check the link works correctly.
How to Add a Link to Your Instagram Story
1. Upload a photo to your Instagram Story, and then click the icon.
2. Click ‘+ URL’ to add a link to a website page or link your Story to your IGTV video.
3. Type the URL into the text box and click ‘Done’ in the top right.
4. While publishing the story, click the ‘+ Story’ button at the bottom right. Now, the published Story has a ‘See More swipe up link.
NOT SURE HOW TO ADD A CALL-TO-ACTION TO YOUR INSTAGRAM STORY?
Here’s an example of how an Instagram story has made links:
For e-commerce businesses, adding Instagram Story Links can make a huge impact on how many of your Instagram followers convert to paying customers, so it’s definitely worth taking a few minutes to learn how to make the swipe up link happens. You can post photos, videos, and even go live and your Instagram Story content will stay at the top of your followers’ feeds for 24 hours.
The tutorial was informative.