Snapchat, which has amassed over 229 million daily users has introduced mini-apps similar to the ones seen in the popular Chinese “super-app” model. These mini-apps will be functioning like in-apps as seen in the mobile payments services of PhonePe and Paytm in India.
Snapchat is a multimedia messaging app with a prime feature of having pictures and messages that are usually only available for a short time before they become inaccessible to their recipients.
Snapchat was developed by Evan Spiegel, Bobby Murphy, and Reggie Brown, former students at Stanford University. It has become very popular for representing a new, mobile-first direction for social media, and places significant emphasis on users interacting with virtual stickers and augmented reality objects.
The app has evolved from a person-to-person photo sharing to the “Stories” to users for 24 hours of chronological content. The app can help users keep their photos in the “my eyes only” in a password-protected space.
By releasing these mini-apps, Snapchat will potentially be seeing a boost in user engagement, and developers will be able to develop new apps for a whole set of new audiences.
These are lightweight mini-apps that live within the Snap’s Chat section and they help to improve user engagement by allowing them to perform additional tasks without leaving the platform.
As of now, the four “Minis” available on the platform are Meditation service headspace, studying collaboration tool Flashcards, Prediction Master, and Let’s Do It, a mini-app to make decisions with their friends.
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