Instagram Carousel is used for posts, stories, and carousel ads where you will be able to add up to ten images or videos into a single post to create a visually appealing and interactive presentation.
By creating an Instagram Carousel Ads for Feed you can display different products or tell your brand’s story using the ten images that people can swipe through.
If you are opting for Instagram Carousel Ads for Stories then you will be able to use the same ten images however only three images will be displayed automatically, giving an option for “Expand Story”.
How to Promote Instagram Carousel Posts?
You can create either an Instagram carousel ad or an Instagram story carousel ad for promoting it. You need to identify the audience first and then create the posts which the target viewers would be interested in. The average cost per click for Instagram carousel ads is between $0.50 and $1.00 that depends on the number of slides and the type of ad.
According to the study, Bannersnack has done in partnership with SocialInsider, it is found that 19.44% of Instagram posts are carousel, with an average of 1.92% engagement per post.
So, if you are looking to know how to create carousel ads on Instagram, check out the Infographic from Bannersnack, below:
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