The reason why visitors reach your website is the content on your website. Even if you have made a well thought out content at the start of the website, it gets aged as time passes. If you have passed sometime after launching your website and did not optimize the content, it is high time to do it.
Here are 12 key steps to developing a strong and client-focused website content:
1. Understand what problems your products/services solve
The content on your website should be prepared in such a way that the visitors can easily identify the value proposition that your business offers. It should differentiate your products and services from your competitors and the unique value proposition should be prominent on your website and weaved throughout your content.
2. Identify who can benefit
Create personas based on the previous buying data among your existing customers or the performance data of your competitors. Your website content should be written targeting the persona that you want to reach.
3. Know your competitors
Research how can you differentiate yourself and how are your products and/or services unique and/or better so that you can include all these information in the website content.
4. Target each persona
Identify the interests, needs, and goals of your buyer personas and then write personalized website content that is targeted and relevant to them. In case you have more than one target audience, then your website content should cater to each one. Apart from the buyer personas, your website content should address the search intent of your clients, prospective employees, business partners, the media, etc.
5. Follow the buying journey
Understand the requirements of your buyer persona and then create the web content to lead them down the sales funnel. The content should address the questions and the concerns that your buyers may have and gradually lead them from awareness to purchase advocacy.
6. Do keyword research
People use the Internet to conduct research and discover information using keywords. Be sure to include in your website content the right keywords to help them reach on the relevant pages of your website.
7. Include social proof
Build credibility and trust by incorporating the reviews, testimonials, awards, and certifications, etc. in the website content that you prepare.
8. Call visitors to action
Add appropriate call to action statements such as “Subscribe Now” or “Add to Cart” to guide your website visitors on what to do next and making the buying journey clear.
9. Check spelling and grammar
Stats have shown that typos on a website’s landing page increase the bounce rate by 85% and reduce the time on site by 8%. So make sure the spelling and grammar are correct during the content preparation.
10. Format accordingly
Format your website content by organizing your text into varying text sizes, bullet points, and numbered lists to make it easier for your website visitors to understand.
11. Get visual
Include pictures, videos, or diagrams in your content so that they can help illustrate your USP.
12. Keep it fresh
It is a fact that search engines don’t favor sites that aren’t regularly updated or refreshed. So you need to set forth a website content strategy so as to update the content regularly with relevant keywords and ideas. Many of the best content sites are regularly updated.
If you are looking to have all these key tips in a visual format to help you create amazing content on your website, then we have an infographic from the team at THAT Agency down below.
Check out the infographic for more detail.
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