Google My Business experienced a sharp performance drop DUE TO COVID-19’s impact. The impressions are down an average of 59% across all verticals as per a study from Reputation.com of over 80,000 US listings. However, there are indications that performance will turn around sooner than many might expect.
Here’s more about the recent downturn of Google My Business:
Overall, the number of clicks is down by a total of 37% as seen below:
Data suggests that the performance of Google My Business listings will slowly improve. Automotive and retail, two industries hit hard by the COVID-19, are showing signs of recovery already whereas the impressions for restaurant listings are down but clicks are picking up.
Impressions and clicks may be down, but Google My Business listings still play an important role during the pandemic. People are still using GMB, so it’s crucial that business owners continue to keep their listings updated. Data shows that people who are searching for businesses tend to engage with it either by calling or visiting the website. So it’s always a good idea to keep your website updated as well.
For more about COVID-19’s impact on Google My Business listings, download the full report here.
#GMB #GoogleMyBusiness #GMBCovid19
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