How Discover is Different From Google Search

What is Google Discover?

Google Discover shows you topics and news that interest you. Google Discover makes information available about your interests, like your favorite sports team or business, without searching for them. In other words, Discover is Google’s take on a social media feed.

In fact, Discover was actually called Google Feed in its beginning.

Just like a social media feed where you follow users, In Google Discover, you’re following topics of your interests like music, entertainment, sports, and marketing, etc.

How Google Discover Different from Google Search?

In Google search, we can search any term to find the best matching website related to our query, but Discover functions in a different way. Instead of displaying the search results in response to a query, Discover surfaces content primarily based on a user’s interests. And the content in Discover will change regularly based on newly published web content or evolving user interests.

Discover’s content will be based on our personal search history and a dose of Google AI. If we haven’t highlighted any specific interests, Google will find that information based on our search history.

If you are frequently reading about SEO articles, your Discover feed will be mostly about digital marketing and SEO news. Over time, as you continue to interact with Discover, Google will learn your habits and search intents to serve more relevant content.

Website traffic from Discover is less predictable when compared to Search traffic. We will be able to create and optimize content to fulfill specific search needs for search engine traffic, but it is impossible to create content that explicitly targets Discover’s interest matching.

How Website Content Appear in Discover?

Content is automatically eligible to display in Discover if it is already indexed by Google and meets Discover’s content policies. No special coding or tags are required. However, being eligible to appear in Discover does not offer a guarantee of display in the Discover feed.

Google’s automated systems surface content in Discover from websites that have many pages demonstrating expertise, authoritativeness, and trustworthiness (E-A-T). If you like to improve E-A-T can consider some of the same questions Google encourages site owners to consider for Search. While Search and Discover are different, the overall principles for E-A-T as it applies to content within them are similar.