Bing Webmaster Guidelines Updated: The Search Engine Bing Shares Details About How Websites Are Ranked 

How Bing Ranks the Websites in Search Results?

With more than 30% search share in the US market, the booming search engine Bing published an updated version of its webmaster guidelines which explains how it ranks content.

Here’s a breakdown to see how Bing ranks your content:

Relevance:

Bing checks the intent of the user’s query with the content on the landing page to see how closely it matches. They also check the backlinks to the web page and the keywords used for linking. Bing’s ranking algorithm will consider semantic equivalents, including synonyms or abbreviations, which may not be the same as the query term but are understood to have the same meaning.

Quality and Credibility:

While ranking content, Bing will consider the quality and credibility of a website including the author’s or site’s reputation, citations, and references to data sources, etc. Bing may demote content that includes name-calling, offensive, and derogatory statements.

User engagement:

Bing will consider the way the user engages with the content for ranking the web pages. It will check if the user clicked through the search results for a given query and did the user spend time on it or quickly returned for rephrasing the query etc. Website owners can check the Bing Webmaster Dashboard for getting insights into how users interact with the webpages.

Freshness:

The search engine will check how fresh the content is in order to decide the ranking of a web page. It will also check how frequently the web pages are updated even though content produced today will still be relevant years from now.

Location:

Bing will check the location of the user and website hosting including the language of the content, or the location of other visitors to the page for deciding the page ranking in SERP.

Page load time:

It will also check how faster a web page is loaded to decide the ranking of content. Bing may view slow page loading as a poor user experience and an unsatisfactory search result. Bing Webmaster will balance absolute page load speed with positive user experience.

Bing will not consider the characteristics of the goods or services offered on a site for ranking purposes, except in cases where the content is potentially offensive or harmful to a user, and in such cases, websites may be downranked.