A new section called ‘Guides’ will be possible now for selected business users and creators to highlight recommendations, tips, and other content in a new tab on their Instagram profile.
As you can see in the above sequence, chosen partner profiles will now display a new tab – in addition to ‘Posts’, ‘Mentions’ and ‘IGTV’ listings – on their profiles. The Guides tab will highlight collections of posts under dedicated topic tiles – which has a Pinterest-like feel to it.
As you can see in Deepika Padukone’s profile, the new tab on her profile will highlight collections of posts under dedicated topic tiles that has a Pinterest-like feel to it.
As explained by Instagram:
It’s an interesting option, providing another way for high-profile users (at this stage) to share their content, with added context. It’s not clear at this stage whether users will only be able to include their own posts within their Guide sets (we’re looking to clarify), but it could provide another consideration for displaying your Instagram posts, if, indeed, it is made available to more users.
And while the initial launch is focused on wellbeing collections and tips, it could also become another platform for showcasing products at some stage.
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