Google has launched a new tool that will be helpful for online marketers and e-commerce businesses to keep up with the product categories which are in high demand amid the COVID-19 pandemic.
The Rising Retail Categories tool is somewhat similar to Google Trends but is unique in a way that provides this type of insight on the product categories people are currently searching for.
Consumer behavior is changing rapidly and unpredictably amid the coronavirus pandemic making the forecasting of product demand categories difficult for online advertising. Online marketing professionals like e-commerce businesses, Amazon affiliates, and Shopify dropshipping businesses can use this interactive tool to understand fast-rising retail categories in Google Search, the locations where they’re growing, and the queries associated with them in order to highlight their product categories and offerings. The data will be updated daily to reflect changes in Search interests.
The Rising Retail Category tool presents a list of top trending product categories and how much consumer interest in that category has changed month over month.
How to Use The Data from Rising Retail Category for Business Promotion:
Many businesses can take this data and apply it to their marketing efforts for viral content creation, product promotion, and new product ideas. Ecommerce businesses can regularly monitor and analyze the data to inform which products to feature on their homepage throughout the pandemic.
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