Businesses are looking for ways to enhance social media engagement with their customers by posting different types of content. With more than 294 million users (and counting), social media platforms offer a huge marketplace for small businesses.
Small- and medium-sized businesses are growing rapidly and more and more businesses are turning to social media networks to market their product and interact with customers.
In fact, Social media is a boon for small companies that often lack the resources to invest in costlier advertising and marketing platforms. For these SMB’s, social media channels are tools that can replace email and mobile marketing for building their brand.
To communicate effectively with different groups of customers and successfully run social media marketing campaigns in their target market, SMB’s really have to re-mold their social media marketing strategies for getting enhanced customer engagement with the content. Most of the SMBs are not sure what to post in order to get the maximum benefit from the social media platforms.
Here is an infographic from Salesforce that peeps through a social media content posting strategy, which could help to improve SMB’s overall social media approach. Though these tips won’t guarantee any kind of viral content, it can address some of the key fundamentals for an effective social media presence.
Take a look at the tips in the infographic below.
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