YouTube has today announced the winners of its 2020 YouTube Works awards, highlighting the brilliant minds who create the most innovative and effective campaigns on YouTube in 2019.
Baccardi’s ‘Beat Machine’ campaign took the major Grand Prix award, in addition to the ‘Creative Innovation’ prize presented as a part of YouTube’s NewFront event.
The campaigns were interesting case studies showcasing the innovative use of YouTube ads for effective audience engagement.
Anyone seeking inspiration for their own brand design, have a look at those winning campaigns (you can view the full list of YouTube winners here).
Apart from the announcement of awards, YouTube has also released a range of new originals coming to its platform, including new documentaries and specials from Demi Lovato and magician David Blaine.
The recently launched YouTube Select brand advertising packages and its new Video Action Campaigns were also presented in the event.
Amid the global pandemic, the YouTube viewership is increasing like anything and that will be a good time re-think about the YouTube advertising options of growing businesses.
