The Future of Video Marketing and Online Marketing in e-Commerce
The future of video marketing depends on using various social media platforms offering ways to reach the maximum number of viewers to create positive audience engagement. Future online marketing in e-commerce will largely be taking advantage of Instagram, YouTube, Facebook, and Snapchat that have got different types of audiences with varying view durations for their videos.
When we do online marketing in e-commerce, we may need to make multiple copies of the same video to ensure that they will be fit to advertise across the various platforms available today.
The Future of Video Marketing will be based on the video content as a growing number of purchases are taking place using digital assistants. And the best way to do effective online marketing in e-commerce is to be more informative and stay relevant for upcoming video platforms. Video marketers will need to gear up to meet the future of video marketing.
Online marketing in e-commerce is booming now and let us see the main trends in video marketing.
Mobile Video – The Future of Video Content Marketing
The way how we watch video content has changed a lot with the use of mobiles. Future content marketers and video creators of online marketing in e-commerce should think mobile-first and create videos to match mobile viewing.
Live Streaming – Webinars, and Webcasts
Everyone is behind webinars and webcasts now, including brands and companies. That’s the best way of online marketing in e-commerce where the sellers directly engage with their audience. Get their feedback and start to understand them better to meet the challenges of video marketing in the future.
Video Marketing on Social Media Platforms
Use the best aspects of social networks like Facebook, Snapchat, Instagram, or even Twitter that are becoming the main video platforms and get ready to face the challenges of converting text and images into video content.
Social Media Stories – New Ways of Online Marketing in eCommerce
A short, fast, and highly interactive type of video is the easiest way to catch people’s attention when doing online marketing in e-commerce.
Use of Micro-Influencers
This might be the dominant way of online marketing that could generate 10X of ROI if you know how to use it right using platforms like TikTok, Instagram, and Youtube, etc.
Are you looking for ways to boost online marketing in e-commerce? Want to know the future of video marketing and how video marketing can help improve your e-commerce sales?
The team from Go Globe shares the stats you need to know via this infographic.
They cover the following details of online video marketing:
What video marketers say
Video marketing platforms
The benefits of video
Video engagement stats
Check out the infographic for more detail.
A version of this article was first published on the Red Website Design blog.
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