How to Get More Facebook Video Engagement – Facebook Video Tips
Are you looking to create engaging Facebook videos fast? The best way is to be actually engaging in various options to find the best fit. Here are the 20 best ideas to improve your Facebook videos and create more engagement.
We know that millions of people see thousands of messages at once on Facebook and then it can be challenging to really grab and keep their attention for some specific videos.
That’s why it’s very much important to adopt a solid, captivating method because we have, on average, about 2-3 seconds to engage someone with our video.
Here are the 20 best ideas that should result in greater engagement for your Facebook videos.
Facebook Engagement Strategy
1. Start With a Good Beginning and Select the Best Video Length for Facebook Ads
You don’t want to waste the time in the beginning by creating a long, drawn-out introduction that gradually evolves to some amazing climax that awes a visitor. It is important that your video must get to the point from the very beginning despite the fact that you chose the best length for Facebook video.
2. Use the Best of Captions
Videos can play with no sound on mobile devices and so intelligently crafted captions can help users catch your video, even if there is no audio.
3. Choose the Best Name
Ensure you write a descriptive, captivating title for your video so that it can be easily be found by users.
4. Give Users a Taste of the Content
You can provide Facebook users with a brief synopsis on what your video content is about and that point help to increase the chances that the video may spark their interest to watch it. Usually, an informative sentence and an appropriate thumbnail can easily hit the nail.
5. Get Call-to-Action
If you could add a call-to-action (CTA) that can provide Facebook users with a clear idea of what they need to do. CTAs can always increase higher click-through-rates (CTRs), conversions, and more.
6. Choose the Right Shape for the Video – Facebook Video Dimension
It is found that square videos always get more engagement, particularly on mobile. So you can follow the shape based on stats of 2018/2019/2020 and choose the right Facebook video dimensions.
7. One Point at a Time
Don’t try to apply too many things at a time on users with a Facebook video. If you want to increase the chances of a video being liked and shared, try to pass one simple and easy-to-understand point.
8. Tag Others Who Got a Share
If other businesses/brands are influenced in a positive way or mentioned in your Facebook video, then those businesses would be interested in watching it, then it could be a great idea to tag them.
9. Use Insights to Forecast
Use Facebook Insights to gather information such as average watch time, total minutes watched, etc. This can help you identify the videos Facebook users find the most engaging, as well as help in churning out the future Facebook video strategy.
10. Upload Video Directly to Facebook
If you upload videos directly to Facebook, that can help them to rank in a better position in the feed. Sharing YouTube videos may get less CTR, video engagement, and shares on Facebook.
11. Tailor Copy Specific to Facebook
You can have a presence on multiple social media platforms however ensure to create a tailored video post specific to Facebook leveraging the text and image features to make the user engage more with the videos.
12. Post Live Facebook Videos
Facebook’s algorithm provides more emphasis to live videos that live typically hold a user’s interest for a longer period of time. If you really want your customers to engage more, think of doing some live videos.
13. Inspire Viewers
It is found that inspirational videos get more engagement than normal messages. Just speak a message from the heart with a series of quotes together on some nice music for more video engagement.
14: Provide Useful Information
Think in terms of the educative angle, and try to pass quick tips or teach something useful to your audience.
15: Entertain Facebook Users
People go on Facebook to have fun. Posting fun videos occasionally like BuzzFeed regularly do can help you get t lots of shares.
16: Featured a Video
Featured videos are more prominent for the users as it’s placed above your about section and get more video engagement.
17: Adding Playlist
Creating playlists can control people’s experience navigating through your videos.
18: Boost Video With an Ad
If you plan to have an extra engagement with a Facebook video, think of paid boosting the video.
19: Embed Facebook Videos in Blog Posts
Use the Embed feature of Facebook videos and post into the blog posts and your blog readers can easily see all of the comments and interactions on the post itself to get extra engagement on those videos.
20. Use Celebrities on Your Videos
Occasionally featuring a celebrity in your Facebook videos gives a potential for more number of shares and user engagement as the celebrities may post themselves into their social media accounts.
Statistics have shown that Facebook videos are generating more engagement on the social media platform than YouTube videos posted to Facebook. Every business can take advantage of having a strategy on posting Facebook videos to get more organic reach from the videos. Use Facebook videos to connect more deeply with your Facebook users and generate traffic to your website and blogs.
As we have realized now, video is the best performing content type on Facebook and using the above-mentioned Facebook video posting strategies, we can get the extra factor in user engagement. Via generating more video engagement, your audience gets more attached to your brand’s story, values, and ethics, which can help users connect and engage with Facebook content. But we all know that even if you do produce more videos, there’s no guarantee that all of them will get the anticipated engagement and shares. It is possible that some videos will perform better than others. But if you take note of the above-mentioned Facebook video engagement strategies, you remain with a better chance of success.
The team from Socialinsider did research to determine the most common success factors in popular Facebook videos, which they’ve visualized in this infographic (created by Easelly), based on 10.5 million Facebook videos, cover format, length, description text, and more.
Take a look at the full infographic to get a better idea of Facebook video engagement.
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