The State of Video Marketing Strategy in 2020
Video has proved to be the most engaging form of content across all social media platforms. Its relevance has increased multi-fold during the COVID-19 period resulting in a significant increase in the number of people watching the video contents. These video watching trends had forced the video platforms to reduce the quality of transmission to avoid bandwidth issues.
And for businesses, in particular, it can be a powerful medium for your brand messaging.
If you want more engagement with your customers and potential buyers, you should start thinking about creating a video marketing strategies and distributing videos.
The team from Elite Content Marketer has come up with an overview of the video marketing statistics to give us a visual idea about the latest trends. Check out the infographic below, which was beautifully crafted in conjunction with Graphic Rhythm Designs.
Importance of Video Marketing
It has been quite long since the video started playing an important role in marketing strategy. Fast forward to 2017, 74% of all internet traffic was coming from videos and over 500 million people hooked on to videos on Facebook on a daily basis. In 2020, we can significant changes in the platforms where the videos are being watched. Now Facebook’s platform is competing with YouTube in terms of user engagement with video.
All these recent strategy changes in the various video platforms prove that using an appropriate video marketing strategy is the future of digital marketing and in 2020. If you are curious to know the current state of video marketing and understand where it is advancing in the next decade, move on to the following video marketing analysis and trends.
Three kinds of videos used for video marketing strategy in 2020 | video marketing ideas
Short videos
In 2020, the video marketing trend is to utilize the platform for shorter videos. It is found that 73% of marketing videos are shorter than two minutes. It’s interesting to know that, last year, brands were using 6-second-long videos and the duration was enough for a viewer to get the marketing message of a brand, a product, or services.
In short, in 2020, digital marketing videos should be as short around 6-second-long and it never is the limit of an average video length.
Vertical Videos Video | Marketing Tips
We live in an age where a significant part of our engagement with other people is via mobile phones. We use various mobile apps to communicate with our friends and colleagues, share our experience on social media. The trend of spending more and more time behind the mobile devices has turned out to be a reason for digital marketers to create more vertical video contents. Moreover, vertical videos are found to achieve a 90% completion rate in terms of ad views.
With this video trend in focus, digital marketers should think of using vertical videos as one of the main visual trends of 2020 and attempt to engage with the audience using video content in the most convenient format as per their video marketing strategy.
Videos as a part of the Shopping Guides | Video Promotion Ideas
Videos should be shown to the right audience at the right time and place. For example, Google’s research has proved that 55% of consumers watch online videos during shopping in online stores. While some of them are using videos as a shopping list, others use it as a tool for assistance in decision-making. What it proves is that videos are not only to be used for entertainment purposes but also to support people’s lives and decision-making processes.
If you are planning to use vertical videos for an omnichannel experience in your video marketing strategy, your end results will be more impressive than your target, thanks to the potential customer engagement you might catch with this format.
If you could analyze the video marketing state of 2019 and explored the video trends in 2020, you cannot keep video marketing away by any chance, but to try different video formats for better results in terms of reach, engagement, and even brand recognition.
Since video is getting more popularity and importance, it will stay on top of the latest video marketing statistics in order to create a strong digital video marketing strategy.
As far as social media is concerned, video is a highly effective form of content that can go and achieve more user engagement. Even though many of us watch online videos on a daily basis, many digital marketers have not yet started using the video as part of their digital marketing strategy and hence not receiving the best ROI.
To set up your video marketing strategy and help you get the best user engagement from the online marketing campaigns, let us look at the following video marketing statistics that could give you a better idea of video marketing trends.
92% of marketers say it’s an important part of their video marketing strategy.
In 2020, 92% of marketers have affirmed the importance of video marketing whereas it was 78% in 2015, indicating that the importance of video is rising for marketing strategy as the years pass by.
Let us see why video marketing strategy has become so important? Well, as per 88% of marketers, video marketing provides opportunities for better ROI while only 33% said the same in 2015. It indicates that consumers are getting engaged with videos and it has become much stronger now.
It is forecasted that people will likely spend 100 minutes a day in the year 2021 watching videos on various online platforms. This is a 19% increase compared to the daily video viewing statistic in 2019, which was 84 minutes.
99% of marketers using video as a marketing media will continue to use the same video marketing strategy in 2020
Since the ROI of campaigns using online videos is increasing along with the increment of consumers watching the videos, it’s not astonishing that 99% of the marketers who currently use videos for their marketing campaigns will continue to do so in 2020. In addition, 95% of those digital marketers are expected to keep or increase their current spending on video marketing. As far as digital marketers who aren’t currently using videos for their business promotion, 59% of them expect to start using video marketing strategy this year.
All these facts and figures point out the truth that you need to consider using videos as part of your video marketing strategy. As more and more businesses go on video platforms, it will bring forth more competition to deal with. In order to stand out from the tight competition, it is necessary that you should take consumer expectations around the video into consideration, as well as the latest video marketing trends in 2020.
Video Marketing Guide
48% of viewers want videos to showcase their interests.
As said before, in order to get the potential buyer to convert after watching a video, you need to change your video marketing strategy to meet their expectations.
The features that 48% of the consumers look for in videos for making their decisions needed that the videos should explain the specific products and services they got interested in. Another 43% are looking for interactivity that helps them to decide what information they want to view and when they can view it.
Remaining 12 % of consumers saying they want videos to include their personal details within the content.
The duration of 66% of video advertisements was 30 seconds at the end of 2019.
In the third quarter of 2019, 66% of video adverts were 30 seconds long, from there 55% of videos indicate that longer ads were more effective. The second most popular ad length during the third quarter of 2019 was 15 seconds, which contributes 32% of ads.
Video Marketing Strategy for B2B
Although the video is a powerful digital marketing B2C tool, it is also widely used by B2B companies targeting more leads and conversions. It is a fact that 41% of B2B marketers are interested in finding out how videos can be added to their digital marketing and sales strategies in 2020.
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